Сегодня поговорим об еще одном варианте создания структуры на основе конкурентов.

Начинаем с поиска конкурентов.
Для этого мы будем использовать топ выдачи Google и Yandex по главным запросам.
Как пример возьмем ювелирное дело. Ключевым запросом будет — купить кольцо.
Дополнительными запросами будут — купить цепочку и купить серьги.

Впиваем наши запросы в Google и Яндекс.
Заходим на каждый сайт по очереди, анализируем как у них все устроено и выгружаем эти данные в Exel таблицу. Так проделываем с каждым конкурентом.

На выходе у нас получится крупная структура для будущего проекта, остается ее почистить, определится что нужно убрать а что оставить так как структура получится общая, возможно какие товары мы не будем продавать.

Вот так все просто!

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